I just returned from speaking to Coldwell Banker Commercials National Convention as as well as teaching a class for the California Association of Realtors.
Both had one thing in common agents that wanted to improve their bottom line and professionalism. Most agents are generalist and dont have a competitive advantage over other agents. Today to stand out you need two things:
- Be a Master of your market--to know it like no other
- Be a Master of the process--help the client get what THEY want!
If you can do this you can stand out and make your dreams come true! Specialize in an area of commercial real estate that excites you! You can't know everything about everything!